PROBLEM: Create an interactive experience for a fictional client called the Museum of Museums, where the user will be put in charge of building exhibits within the museum.
THE TEAM: Rachael Marr (lead designer), Benjamin Fall (videographer), Alain Bruno (developer), Atit Kothari (developer), Molly Murphy (content), Eileen Waggoner (content), Edna Otuomagie (content), Alex Amorati (content) and Travis Kevin Barriteau (content)
AUDIENCE: The audience would be 18+, as the content is fairly complicated.
IDEATION: This museum builder had to have an interactive and an video piece. Outside of those two constraint we could make whatever we wanted. We started by brainstorming, and came up with the concept of a "Museum Builder." As we got further into the thought process, we wanted to create an interactive that could be tailored to the user and we wanted to enable a user to build their very own "Museum of Museums."
The interactive should not take too long, so that we could maximize the amount of users that could use the kiosk.
ENVIRONMENT: In our ideal world, this would be an interactive in a museum, so the user would not be a repeat user. The interactive should not take too long so that we could maximize the amount of users that could use the kiosk.
KEY FEATURES: User will be able to:
1. Build four types, distinct exhibits with different objects
2. Learn about all four types of museums
3. Share their creation somehow, either through social media or media.
TASK ANALYSIS (full interactive time: 10 minutes):
1. Drag a museum type into a blueprint
2. Launch information about the museum type
3. Enable user to build a museum exhibit
4. confirm exhibit
5. back to the main screen
6. Repeat 1-5, for remaining 3 museum types.
7. Create a postcard, with museum types
8. send postcard to user via social media or email.
Below, is the initial wireframes for this project (built using XD), once we tested this around the office we realized several aspects would need to change.
CHANGES AFTER TESTING: Several aspects were changed for both usability reasons:
The user inputs their social media in the beginning of the interactive, this way everything gets loaded quicker when the system sends the postcard at the end.
AFTER the drag into the main system is when the user is prompted with the video about the museum type as well as a photogrid is shown.
The exterior of the museum was dropped, as 86% of users did not see the connection from the interior parts of the museum to the exterior.