Design Leadership
Partner Hub
.png)
Project overview
Partner Hub is a critical product for Cisco, serving as the primary platform for partners to manage their customers. Recognizing the importance of this tool in scaling Cisco's sales efforts, I led a small team with a singular goal: to transform Partner Hub from a simple launch pad into a valuable destination that provides partners with essential information about their customers.
Old experience of Partner Hub, it is out of date in terms of look and feel, but also most partners would just launch Control Hub.
Vision and Goals
Our vision was to create a user-friendly platform that empowers partners with the insights they need to effectively manage their customer relationships. This meant not only improving functionality but also bringing the visual design up to Cisco’s current standards, as the product had not been updated since 2008.
Target Users
The primary users of Partner Hub are Cisco partners, who play a crucial role in selling Cisco products to customers. These partners rely on the platform to manage their customer relationships effectively. They need quick access to relevant customer data and insights that can help them make informed decisions and drive sales.
Research
To kick off the revamp, we conducted interviews with partners to identify what aspects of the existing Partner Hub were working and which were not. This research helped us understand partners’ pain points and set the foundation for our redesign efforts.
Design Process
We implemented a comprehensive redesign of the Partner Hub experience. One of the first major changes was removing the outdated overview page and directing partners straight to the customer search page. I designed the initial redesign of the customer list search, shifting from a high-level search that lacked detail to a more specific and customizable search experience. Partners can now tag important customers, making it easier for them to manage their relationships.
We also reimagined the customer highlights page, which had previously existed as a small right-hand panel. We expanded this to a full-screen experience, allowing partners to view key stats and information about their customers at a glance.
Outcomes and impact
The feedback from our research has been overwhelmingly positive. Partners have expressed their appreciation for the new design, and we’ve seen a significant increase in engagement on the platform. Previously, partners spent about 1 minute in Partner Hub; now, that number has skyrocketed to over 10 minutes! This dramatic improvement highlights the effectiveness of our redesign and the value it brings to partners.
.png)
